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Parents go to the internet and social networks in search of information about the health of our children, so it is very important that they are aware of providing truthful and rigorous content with such sensitive topics as vaccines, where a lot of misinformation can slip through.
Other platforms also promised to do so, but Pinterest is more aggressive and effective. He has decided to take a radical step and announced yesterday that will increase its efforts to combat disinformation about vaccines.
Users may search 200 terms related to vaccines, but the results shown will come from the main public health organizations, including the World Health Organization (WHO), Centers for Disease Control, the American Academy of Pediatrics (AAP) ) and the WHO Vaccine Safety Network.
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The growing anti-vaccine movement has recently been listed by WHO as one of the biggest threats to global health, and due to the important role of the Internet today, the American Academy of Pediatrics called on major platforms to help stop the spread of false and erroneous publications on vaccines.
Given the pressure of health agencies, they began to act. Facebook has already announced that it will eliminate false information that is disseminated in its network, and also Instagram by informing that it will block hashtags with false information about vaccines. Other great ones like YouTube and Amazon joined, but a global involvement without half measures is key. Pinterest's policy seems to be the most aggressive and effective.
Users can search 200 terms related to vaccines, but the results shown will only come from the main public health organizations. It will also prohibit announcements, recommendations and comments on those pages.Pinterest's aggressive anti-vaccine policy
The social network explicitly prohibits "advice against vaccination." It has banned a number of prominent groups against vaccines and blocks users from being able to post anything from certain vaccination websites by blocking the full URL. Hundreds of websites have been blocked and hundreds of thousands of pins removed under politics, announced Ifeoma Ozoma, public policy and social impact manager for Pinterest.
The Pinterest initiative has received praise from leading public health agencies, including WHO, for being at the forefront in the fight against vaccines by providing only information based on scientific evidence.
Dr. Tedros Adhanom Ghebreyesus, WHO Director General stated:
“The wrong information about vaccines is as contagious and dangerous as the diseases it helps spread. We are delighted that Pinterest is at the forefront of public health protection by providing only evidence-based information about vaccines to its users. We hope to see many other social media platforms following the example of Pinterest. "
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